What’s “Fun” Got To Do With It?
Back in elementary school, there were two kinds of homework that my parents never had to get onto me to complete: writing assignments and dioramas. The first was because I’ve had a passion for writing since I picked up my first Crayola and wrote my name. As for dioramas – who doesn’t love gluing acorns and Popsicle sticks and plastic dinosaurs into a shoe box?
Before we had computers that laid out an entire newspaper page on a screen – photos and all –we ran long columns of text through the glue barrel and pasted them on a light board, and brought photos to life in pans of mysterious liquid in the darkroom. Glue and chemicals – how cool is that?
And admit it – when you go to a festival or expo or networking event, you visit the tables that have the brightly colored giveaway items first, don’t you? I don’t know about you, but I get an endorphin rush from click-pens and those nifty little organizers with a variety of sticky notes inside.
We’re fun-seekers at heart. Whether we enjoy clicking away on the computer in search of gate-openers or clients; visiting networking events filled with display tables, free food and plenty of people with name tags and business cards; or meeting with people one-on-one, we’ll perform more of the activities which we enjoy, and fewer of those that leave us feeling spent.
You’ve probably been to a workshop or website to determine how you can formulate your “UVP” (Unique Value Proposition) – that quality which helps you craft a message that resonates with potential clients by making you stand out from the crowd.
It’s serious business, but what if you made it (gasp!) – FUN?
Sales studies illustrate that people buy from people they know and like. But a third key component in that equation is memorable. How can you buy a product from someone if you don’t remember their name? Let’s face it, after a long day of networking, all of the business cards kind of blend together.
When crafting your one-minute, all work and no play is B-O-R-I-N-G. Infuse some of your personality into the message, say
something that will make them laugh (in a good way!), wear a special pin or scarf/tie when you give a presentation or meet with someone for coffee. (Better yet, find a neat little beignet place or a shop that makes a killer smoothie).
We spend so much of our time networking. It pays in the long run (literally) if you have more fun doing what you do!